Indie artists have the freedom to control their branding without the "guidance" of major or indie record labels, but this freedom comes with a difficult task of self-promotion. The key is to try to create an image that is different from the mainstream and take promotion into your own hands.
Are you working hard on your best music promotion services but not dedicating enough time to promote your brand? Do you have a website and social media profiles but are not mentioning them in your media kits? If so, start making the necessary changes. The essence of branding yourself is getting your image "out there" actively and consistently. Do make sure that your image captures your true spirit - real image is easy to express confidently and consistently, while fake is hard to maintain for too long.
Tell your story to the public. When telling it, remember that authentic conflict and tension always help to engage the audience. If you have a touching story about your best music promotion services , tell it. Connect with people's hearts, and people will remember you, spread the word about you, and invest in you. Your story gives them an additional reason to connect with you, beyond your art. Stay active and update your followers on your news and appearances.
The most powerful venues for indie artist music promotion are: local and regional events and online social networks.
Local and Regional Events:
Taking part in local events is an important ingredient of branding for an indie artist. Events to take part in include: singing contests, beauty pageants, various non-profit events and charities, and local networking events. You could be a "guest star", MC, judge, or guest speaker. The main point is to weave in your music promotion. For example, the host can give a brief introduction to your band plus mention your website, Facebook, Twitter, or MySpace page. If you are not sure how to proceed, call the event administrator and say that you want to volunteer; they will advise you. Do it for free and show everyone that it's your passion, and the money will follow. Local events really help to enhance your image as an entertainer and make people remember you.
Social media is irreplaceable for artist promotion. You can use Facebook, Twitter, MySpace and YouTube to define who you are to your fans and connect with them. If you are looking to get signed to a record label, remember that many indie labels or major music companies today want to see that you can gain dedicated and loyal fans and retain them. They are looking for strong artistic vision credibility, tour history, strong online presence, significant independent sales and potential brand value.
These days, independent music performers need compelling and creative marketing to reach their audience and interest indie record labels. There are myriads of songs for download on the internet and myriads of bands on social networks, so it is important to actively promote your own band and create name awareness for it. Remember: artist promotion takes time. Results will come, just wait and don't panic. If you consistently put your brand into the people's faces, they will remember you. Your unique expression together with an emotional experience should create a sound result. Let your public image follow you everywhere, just like your forum profile picture accompanies your every post on the forums.