Habit Health is an all-around health provider for business. Over half of our income comes from ACC referrals, with personal Physio and Occupational Health as our second and third largest income sources. The focus of this campaign will be to do with physio and occupational health. In Wellington City we may also place a couple of keywords in for our fitness clubs (gyms) as well. We have clinics around the country, but want to focus our efforts on four major centers at this stage and will look to expand as the number of keywords expands.