The brochure is a mere piece of paper which holds a powerful impact on business. The paper is folded in multiple folds and distributed for marketing and advertising purposes. It is the most considerable and versatile tool for marketing and a successful way of spreading your message. It is designed in several shapes, and sizes, and can range in different folds. The USP of a brochure is to create a single fold or multiple pages to include desired information in the given paper.
A brochure is used by businesses for marketing and promotional purposes. It is handed out directly to the customer, delivered by mail, or to potential clients/ customers. It consists of appealing images of business or related images, compelling text, graphics and eye-catching headlines. The easiest and most cost-effective way to design a visually appealing yet effective brochure is by hiring an expert. Brochure design services is the smoothest way to your desired brochure. However, there are templates available online and anyone can make their brochure using the designing tools but getting those designed by a professional will not even make you stand out but also save you from unidentified errors.
But, the most frequently asked question is, What is the traditional size of a brochure? Well, to answer that, there's no specific size of a brochure. They come in various sizes before folding, such as 8.5"×11", 9"×12", 8.5"×14", and far more. Let's first dive into different types of brochure folds:
Bi-Fold (Single Fold or Half Fold)
Bi-folded brochures are also called single-fold or half-fold brochures and are the simplest and easiest types of brochures to create. The name of the fold is itself self-explanatory: A single piece of paper is folded in half. That half-fold layout consists of four panels to add Information to it which has two internal panels with a front cover and a back cover. Because the number of pages or folds is less, it provides better readability and sufficient room to place images, texts, and graphics. Which makes it an amazing prospect for marketing.
The first page is usually used for applying attractive images or visuals and sometimes the Logo of the business to make it look more appealing. The Bi-fold brochures are very popular among all and work well for informative content, new product launch, greeting cards, Invitations, trade shows, price lists, menus, bulletins, newsletters, etc.
Tri-fold brochures are also called Letter fold brochures. These brochures are most commonly used by businesses and companies. Because this is a classic fold which divides the paper into three folds, it is mostly used for product marketing. It is folded in a way that looks like a letter ready to be put in an envelope. Instead of using the typical 8.5"×11" size you can design a tri-fold using an 11"×17" size or if you wish for a bigger one, you can even go up to 25.5".
The classic Tri-fold gives enough room and flexibility because it has six panels to offer information and content. So, you can exercise your imagination and make the most of the space and design any type of layout. Due to their looks, they look tempting to open which makes them suitable for menus, marketing or advertising, high designs, and far more.
A Z-fold is slightly similar to Tri-fold as it has three panels on a single piece of paper. The only difference is Z-fold has each panel on top of the other which makes it look like its name from the outline and not in a letter form. It is noteworthy that the cover of the Z-fold is on the right-most panel, unlike Tri-fold which has its cover on the left panel.
This type of brochure folds looks attractive as well as elegant. It opens from left to right and comes in a standard envelope which makes it suitable for promotional or sales, letters, product presentations, invoices, offers, price lists, etc. It is great for direct mail marketing and a great alternative for classic Tri-fold. Don't forget to use all sides of the panels to draw the receiver's attention.
It's quite unique unlike others but has a significant impact on marketing messages. It is one big piece of paper divided into one big panel and two smaller panels that are half the size of the larger panel. The smaller panels are folded inwards so that the larger panels appear on the central top which eventually makes it look like a gate. However, it's slightly on the expensive side, fundamentally because of the advantages that come along with it.
And because it's expensive and has a better quality of paper used in the making of this Gate fold brochure it lasts long and looks and feels amazing. These types of brochures are suitable for high-end products or services as the folding technique reflects a "grand and posh reveal"
A roll fold is also called a barrel fold or over-and-over fold because of the interesting fold, it intrigues the reader through the content in a tidy manner. It is a wonderful alternative to traditional Bi-folded brochures. It gives a safe space for an advertiser to put their content and is one of the most straightforward strategies of brochure publicity.
A roll-fold brochure has four or more panels folded consecutively in equal proportion. In the typical four-folded panel, the panel on the end is folded inward to lie evenly on top of the next panel and both panels are then folded inward again to lie against the next panel and eventually look like a book with each panel equally folded.
They give an equal amount of space to explain separate key points or provide information “roll” uniformly onto the next panel. These are best suitable for step-to-step guides and instruction manuals.
With so many brochure folds to choose from, you have the power to create unique and momentous information to engage and interact with your audience. Choose the one that suits best for your business or company.