As if free Yeezys for life wasn't adidas stan smith enough for the Kardashian clan, they now have another family member signed to adidas Originals in Kendall Jenner. Her sister Kylie had a short-lived collaboration with PUMA that resulted in Kanye telling the German footwear brand to take their measly million dollars back so that his sister-in-law could continue to wear the latest adidas Yeezy and luckily Kendall won't have to go through that as she's signed straight to the source. Hopefully any ad she appears in with the three stripes is better thought out than her latest Pepsi appearance.adidas Originals unveils the third installment of their ORIGINAL is never finished campaign with Kendall Jenner, James Harden, 21 Savage, Playboi Carti, and Young Thug.
Keyshawn:When I was in high school, Bo Jackson had the whole Bo Knows campaign, and at that point, I started realizing you know what? I might be able to have my adidas tubular own training shoe if I do what I'm supposed to do as a football player. And as time continued to go by, and you continue to excel, then the realization sets in when you get to college that this is an opportunity. Because I think at the time, Deion Sanders had a adidas flux shoe and Bo Jacksonhad a shoe. And I think those are pretty much the only two football players that had their own signature line. Obviously you had basketball players with a signature line. Larry Bird, Magic Johnson, Michael Jordan, Dr. J those guys had their own shoe.
You know, it's a little weird to wear your own shoe. I don't know, It just feels weird right? Like you're wearing your own shoes. Just weird. But I will be wearing them and I probably will be training in them. But it's a little weird to wear your own shoe. It's like, oh look adidas hamburg at me, I'm bragging. But oh well. Who would have ever thought a kid from South Central, LA would have his own shoe?Though losing Kiko Kostadinov in AW2020, ASICS' repertoire of collaborators is still quite strong and growing stronger, tapping Japanese legends as well as high-end imprints in spades thanks to the momentum of their more recent set of releases.
Adidas Originals' strategy of linking with the world's top musical creators has shifted into high gear recently. Earlier in April, the brand announced that it will collaborate with Beyoncé and revive the Ivy Park label, while Donald Glover aka Childish Gambino dropped his own micro-capsule of worn-in classics with an early drop at Coachella. Their focus is clear: connect with the youth by paying out the most popular acts with the idea that it would theoretically translate into sales.Kiko Kostadinov, while lying more on the obscure side of popular fashion, has refused to slow down one bit in terms of his collaborations. Bringing an end to his partnership with outerwear institution Mackintosh, the Bulgarian designer has allowed much more time to focus on his own seasonal runs with both Camper and ASICS.
The latter, which owes quite a bit to the Saint Martins graduate, has been rapidly building back their reputation adidas football boots thanks in part to both editions of the GEL-Burz and the many follow-ups of equal foresight. Continuing this momentum, the GEL-Korika removes itself from the sportswear influences prior and focuses more so on runners and basketball: FlyteFoam tech at its bottoms add comfort in unison with their patented cushion while uppers take shape in mostly traditional overlays that share likeness with the GEL-Burst. Both menswear and womenswear pairs are among the four upcoming colorways split in half in both size and treatment with the bright, multi-color options borrowing from the Fanning sisters take on the label.