Japanese beer in the Ina Valley and Nagano Apple Cider


Aussies love beer and love to travel. When they do travel they usually want to have unique authentic local experiences.

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What better drink to have in Japan than a Japanese craft beer then? Made with local ingredients by locals, it’s the ultimate local experience.

About ten years ago I started seeing craft beers here and there in Japan. Some were in combinies or convenience stores, and others were in liquor shops, and over the last five years, I’ve noticed an increasing number of craft beer bars have been popping up. Two years ago, on holidays in Gomyo, Kagawa Prefecture (way out in the sticks), I even saw a craft beer brewery there, which shows how far the scene has come in Japan in the last few years.

Is Craft Beer Popular in Japan?

In some cool neighborhoods like Shimokitazawa, there are several craft beer bars, as well as several liquor shops that sell a wide variety of craft beers. The most impressive craft beer selection is at Kitazawa Konishi along with an awesome Stars Wars treasure trove. Other trendy areas, like Koenji, Nagano, and Shibuya also have more than one craft beer place each. Now there are also some in business centres like Marunouchi, Ginza, Shinagawa and Gotanda. They are becoming so mainstream that I’ve even seen one in Shinjuku!

Although craft beer’s popularity in Japan keeps growing and growing, in many izakayas, or Japanese-style pubs, there are not really a lot of them for sale at traditional sushi and ramen shops. So, if you are going out for sushi or some other real Japanese-style cuisine, you may be limited to sake, shochu, and beer from the big producers. Most craft beer bars tend to serve more western or modern style food. The logic seems to be that burgers, hummus, and pita toast go better with the deeply interesting craft beers. Yakitori, ramen, and edamame on the other hand have matched beautifully with sake, shochu, and mainstream beers for centuries. They don’t want to mess with that.

Festivals for Craft Beer Fans

Aside from the increasing number of craft beer bars, there are also a lot of craft beer festivals in and around Nagano. A quick google search reveals BeerFes, The Great Japan Beer Festival, Oedo Beer Festival, and The American Craft Beer Experience plus lots of smaller festivals like the Ina Oktoberfest. Most of them are annual, some of them even happen two or three times a year and they all offer a wide range of craft beer plus tasty beer snacks. They will give you lots of different craft beers for your beer bucks.

In the regional cities such as Osaka, Sapporo, Fukuoka, Kobe, and Nagano, there is also a craft beer festival or two per year.

What Are Some Good Japanese Craft Beers?

Vertere TIPA is made out west of Tokyo in Okutama. You can visit the brewery, buy some beer and go for a hike. The hiking is good and the beer is great. They make a 10% double IPA which is also sold in the combine in the area but be careful that 10% really sneaks up on you.

In a daze Brewing – Because you’ll be in a daze drinking our beers and ciders focuses on the local culture and history of Southern Nagano to make craft beer in Japan. We have several regular and seasonal beers and ciders dependent on the local harvests. Of course, as a craft brewery we have IPAs like Gonbe Rice IPA based on the ancient local highway that shipped rice from the Ina valley. We also have plenty of fruity beers like our Hazy Daze series which brews the fruit that is in season, Nectarines, wild grapes, Sakura, winter strawberries, and so many more.

Yona Yona Ale – the name means “drinking night by night”. Its home is in Karuizawa, a fashionable resort town in Nagano Prefecture in the snowy North. It tastes hoppy and fruity. Should be drunk at 13 degrees Celsius to bring out the flavors. They have their own craft beer bar called Yona Yona Beer Works. Their beers are American-style pale ales.

Swan Lake Beer – it’s brewed in Niigata to be crisp and a little bitter. It’s another craft beer brewery in the snowy North! They have a bottom fermentation beer, Koshihikari, made with rice of the same name.

Hitachino Nest Japanese Classic Ale – It has a light refreshing hoppy taste. The brewery is in  Konosu in Ibaraki, northeast of Tokyo. The town’s name literally means “wild goose nest”. The family has been brewing sake for eight generations and their skills show in their very drinkable craft beers.

Shiga Kogen Beer – made in Yamanouchi in Nagano with pure mountain water. Some of their beers contain sake rice and all of them are unfiltered. They have an American Pale Ale, a coffee stout, and a barrel-aged sour ale. There is also a UFO, an Unidentified Fermented Object, and an imperial milk stout.

Minoh – an Osaka microbrewery. They make Minoh Godfather 8 Yamaroku Ale which has Yamaroku soy sauce in it. It’s a 6% pale ale and not as weird as it sounds. They also made a salty ale with local salt but it was discontinued because it was as weird as it sounds.

Chabeer – from Kyoto makes a luscious cherry stout called Smoochies. They also make Wasabi Salt Gose, a 4.5% goes, which is a little spicy as you’d expect but surprisingly mild and malty.

So you can come to Japan for the temples, shrines, and fabulous food, you can even go skiing, but also dive into the vibrant craft beer scene to really get to know the locals. Local and sometimes quirky ingredients, ancient skills and modern brewing technology is a recipe for a great experience.

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