Its predecessor Jordan 1 On Sale redefined a belief

Its predecessor Jordan 1 On Sale redefined a belief



But while key releases make use of Jordan Brand history for nostalgia, collaborations still rival many of these classics in terms of influence. Travis Scott, whose Midas touch has led to more than a handful of sought after sneakers, infused his own personal style into the model back in Fall of 2019. Replete with his taste for the militaristic, the pair featured the usual Cactus Jack branding as well as a utilitarian cargo pocket at the ankle. Earlier in the year, even celebrity stylist Aleali May, sports imprint PSG, and retailer Social Status have had the opportunity to design their own Air Jordan 6.

The Air Jordan 3 is Michael Jordan's third signature basketball shoe and remains as one of the most sought after sneakers to-date. They were the first pair of Jordan sneakers that legendary designer Tinker Hatfield created, and they made their official debut in the year 1988. Little did he know it would be one of the most significant visuals in footwear history. This upcoming release dubbed Desert Elephant takes the Air Jordan 3 and applies some newer materials to the construction. The definition of light also relates to designing for the athleticism of Jordan Brand's young roster. Players like Satou Sabally, Jayson Tatum, Kia Nurse, Luka Doni and Zion Williamson are impossibly powerful and graceful at once, so they need game shoes that fit their athleticism, using every subtracted ounce of weight to their advantage. The shoe's details also relay the creative process in the finished product. The hand of the designer is apparent - seen in elements like the N.354 logo treatment and overt stitching. Today's weather - in New York City, at least - was one of the earliest signs of Spring, as the temperature finally reached just under 70 degrees. And it's safe to say everyone is getting prepared for the season, including Jordan Brand. The KOBE V appeared on court in 2009 with big shoes to fill. Its predecessor Jordan 1 On Sale redefined a belief in low-top performance, after all. Inspired by Jordan's infamous Black Cat nickname, the silhouette features a holographic jewel at the heel and outsole resembling a panther eye and paw, respectively. Other notable design details include dimpled midfoot overlays, a carbon fiber plate, and Zoom Air cushioning.

Since then, the Air Jordan 12 has been in regular production and is a top-seller for Jordan Brand without much effort on the marketing end. The Jordan Brand Design team really did their thing, says Satou Sabally, forward for the Dallas Wings. Channelling the classic t-shirt-and-jeans outfit, this upcoming Air Jordan 1 Retro High OG presented a white leather and blue denim package with golden accessories that women across the globe will be clamoring for. The first shoe is the Higher Learning colorway, inspired by varsity jackets as a powerful symbol of sport and school. Air Jordan 1s have always relied on primary, team-based colors, but the brand has loosened up in terms of its colorway choices over the years. We were prepared for a move away from Boston, and in a weird way our story falls in line with the shift, says Point. Elite athlete feedback played a huge role in revamping the already incredibly successful system that increases running economy. With the Air Jordan 1 Low Flyease prepped for a retail release during the Summer 2022 season, Jordan Brand's decision to lead things off with such an unexpected colorway is a bit of a head-scratcher. One of the cornerstones of what we were trying to do with this shoe was integrate the idea of 'Rawthenticity,' or showing how the raw pieces of each of these sustainable design elements was coming to life, says Jarrod Hale, Nike NSW senior project line manager. At the highest level, Jordan Brand unveils a new jersey for the French men and women's national team.