Global Disposable Underwear Market Expand at a CAGR of 4.80% to Reach USD 4.4 billion by 2030

Global Disposable Underwear Market Size, Share & Recession Impact Analysis, By Product (Brief and Underwear), By Application (Supermarkets & Malls, E-commerce and Others), and Regional Forecasts, 2023-2030


The global disposable underwear market is expected to exhibit strong growth, reaching USD 4.4 billion by 2030. As per the report titled "Disposable Underwear Market Size, Share Recession Impact Analysis, By Product (Brief and Underwear), By Application (Supermarkets Malls, E-commerce and Others), and Regional Forecasts, 2023-2030" observes that the market size in 2022 stood at USD 3.2 billion and USD 4.4 billion in 2030. The market is expected to exhibit a CAGR of 4.80% during the forecast period.

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Attindas Hygiene Partners Launched an Innovative New Adult Disposable Underwear Product

In September 2022, the unique adult disposable underwear product from Attindas Hygiene Partners was introduced in North America. The new product uses maxi comfort ultrasonic bonding technology for more elastic material that adapts to a variety of body shapes and is undetectable beneath garments while offering up to 100% leak-free protection.
Growing Government Policies and Regulations to Accelerate Market Growth

The disposable underwear market can be influenced by government rules and policies as well, notably those that deal with matters of safety, quality assurance, and environmental effect. The laws governing product safety and quality control are one instance of how government rules and regulations affect the disposable underwear sector. Government organisations like the U.S. Food and Drug Administration (FDA) and the European Union's Restriction of Hazardous Substances (RoHS) directive regulate disposable underwear products to make sure the products adhere to strict safety and quality standards. In addition to limitations on the use of specific chemicals and materials that might be dangerous to consumers, these rules often include specifications for labelling, testing, and manufacturing procedures. Environmental regulations are yet another way that governmental laws and rules may affect the disposable underwear sector. The environmental impact of throwaway products, especially disposable underwear, is something that many people and governments throughout the world are becoming increasingly concerned about. As a result, governments are enforcing policies that aim to minimise waste and advance sustainability. 

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High Price of Disposable Underwear Could Impede Growth

The high price of disposable underwear may act as a substantial barrier to adoption and restrain market expansion. Disposable underwear frequently costs more than conventional underwear, especially when used frequently. Disposable underwear is expensive for a number of reasons, including the cost of the materials used, the production process, and distribution. Usually constructed of non-biodegradable materials like plastic and synthetic fabrics, disposable underwear can be expensive to create and uses a lot of energy and water. Disposable underwear products can also need specific production methods and tools, which could push up the price even higher.
Major Players Develop Acquisition Plans to Boost Brand Image

The leading businesses in the disposable underwear market plan acquisitions to improve their brand recognition globally. For instance, in December 2021, the launch of Nuplaviva, a line of new products designed to satisfy the demand for adhesives with renewable content from makers of disposable hygiene articles, was announced by Bostik, the adhesive solutions business of Arkema.

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List of Key Players Profiled in the Report

  • Kimberly Clark
  • Unicharm
  • Essity
  • Domtar
  • Hengan Group
  • First Quality
  • Cardinal Health
  • Medline
  • Hartmann
  • PG
  • Chiaus
  • Daio Paper
  • Hakujuji
  • Fuburg
  • McKesson
  • COCO Healthcare
  • Principle Business Enterprises

Further Report Findings

  • The market in North America is expected to gain a huge portion of the global Disposable underwear market share in the coming years. This is mostly because new types of urine incontinence devices were developed early and stress urinary incontinence is becoming more common among women in this region.
  • Favorable government policies, improvements in the healthcare system, and improved understanding are some other important elements affecting increased demand.
  • In the Asia Pacific, the growth in this region is primarily driven by increasing numbers of elderly people and chronic illnesses.


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